A planogram (sometimes also called a PLO diagram) is a drawing that tells retailers how to display their products to get the most sales
Every store in America likely has its own way of displaying its products. Stores often follow this guide, which is sometimes called an “eye-tracking study,” and formatted as a step-by-step series of photos. These are especially important for large stores like Walmart or Target, where customers might not be able to see everything at once but may choose a product from across the room because it was displayed well. Planograms use these principles so shoppers don’t have to look too far for items they want.